Volume One falls into the category of an “Alternative News Weekly” – and a recent study by NOP World [Roper] found that 56% of alt weekly readers are “influentials” – the 10% of the general population who tells the other 90% where to shop, dine, and how to spend their discretionary time and income. They consume and recommend activities – food, shopping, film, music, books, travel, theater, and art – at a far higher rate than the general public.
Eau Claire is the largest city in Northwestern Wisconsin - about an hour east of the Twin Cities. The Chippewa Valley refers to the cities of Eau Claire, Chippewa Falls, Menomonie, and surrounding towns - a total population of 216,000. Volume One covers Eau Claire, Chippewa, and Dunn Counties.
adult population of the Chippewa Valley
median household income
source: data.census.gov 8-18-2025
source: Google Analytics for volumeone.org from Jan 1 2025 to Jan 1 2026
estimated readership
printed copies
magazines are picked-up
distribution locations
Volume One, Eat Scene, City Guide
Annual Niche Guides
people (active users) per year
pageviews per year
people per month
people per day
avg ad impressions per month
source: Google Analytics for volumeone.org in 2025
unique opt-in emails
average open rate
emails sent per year
weekly newsletter subscribers
promotions newsletter subscribers
ticketing newsletter subscribers
source: Mailchimp.com Email Newsletter Analytics
fans and followers
average social post views per month
median post reach
Facebook/Instagram Professional Dashboard Insights May 2025 to May 2026
