Window World of the Chippewa Valley sought to develop more consistent branding across their digital platforms to position itself as an affordable and efficient solution for exterior home remodeling, while also reminding homeowners of the brand's family-operated, local ties.

After a multi-day shoot that took us from Window World to various job sites, we produced one 30-second ad and two 15-second cutdowns for television. These were accompanied by multiple cuts further tailored for vertical social media distribution.